Maison21G recently launched their first Reed Diffuser which you can customise with your favourite haute couture ingredients. With a larger number of us working from home, we want to work in a conducive environment and the scent of a diffuser really sets the mood differently for your home. The different tone of each scent is able to spice up your house, energising you to hustle through the day for work, and at night, you can switch to a more relaxing and soothing scent for you to relax and chill after a long day of work. Maison21G dares to empower you to tailor the scent of your living spaces, exploring opulent scent combinations in a unique and luxurious reed diffuser.
I love this brand as they strongly believe that your perfume should not be a one-size-fits-all scent. Every bottle that leaves the stores of Maison21G is different and tells a different story. The brand also use only sustainable, vegan ingredients and recyclable packaging, aiming for no plastic. What’s more, all of their perfumes contain 21% perfume concentrate, one of the highest of the industry, hence the digit 21 in their name. 21% is very high in the perfume industry standards, very much higher than perfumes we find in Sephora. For reference, here is the chart of the perfume concentrates:
- Extract/extrait/solid perfume – 20-30%
- Perfume – 15-25 %
- Eau de Parfum (EDP) – 8-15%
- Eau de Toilette (EDT) – 4-8%
- Cologne (EDC) – 2-4%
- Body cream/lotion – 3-4%
- After Shave/Splash – 2-4%
- Soap – 2-4%
Bespoke Reed Diffuser
As with all of Maison’s product range, the beauty of the Reed Diffuser is in its fully customisable nature. They have a spectrum of perfume essences, designed around iconic natural ingredients, sourced from the iconic IFF Laboratoire Monique Rémy in Grasse, France.
The Reed Diffuser set is composed of a 200ml apothecary bottle containing our haute-couture scented composition, 10 elegant reeds, and a beautiful gift box. The intensity and longevity of reed diffusion is approximately 12 to 16 weeks of home fragrance in a room of 30-45m2. I have been using this for a month now and I am only and I have only used up 10% of the essential oil.
Bespoke Reed Diffuser (with 2 X 20g pure oil) $160 SGD. Product listing here.
Customizing at the Maison21G Boutique
It was quite an experience choosing the scents for my reed diffuser. We have to first do a quiz on Maison 21G website for the scent designer to understand our desires, mood, and preferences. From there, they pick close to 16 essential oil scents for you to pick from.
One tip I learned is that, if your nose feels overwhelmed by all the different scents that your nose is being exposed to, a good way is not to smell coffee beans, but rather your own skin. Take a deep breath whiffing the back of your hand, and its a good cleanse for your nose to pick up other new scents again. Coffee beans may trigger your brain too much and is not a good choice as a palate cleanser.
The scents that I had chosen
The tea essential oil comes from white tea which contributes to the delicate, fresh, green and citrusy floral character, both uplifting and sophisticated in equal measure. This has an anti-oxidant property and is stimulating and improves mental focus.
It is an iconic earthy and woody scent. Patchouli Power enhances your relaxation and focus and makes it an ideal ingredient to be worn day and night. Its depth lends sillage and strength to any perfume composition for charisma.
Mimosa is walming, calming and anti-stress. Its radiant, slightly powdery, freshly marine, create a singularly complex floral fragrance. It provides the perfect mantra for daily happiness and confidence. It injects sunshine and is sure to brighten your day with every spray.
It was quite difficult for me to shortlist to just 3 scents as all their essential oils smell amazing. I was taught to close my eye to appreciate a scent and this helps me quite a bit.
Once the essential oils are picked, we are given the chance to measure up the essential oils for us to dispense into our own bottle.
I would totally recommend you to head down to the boutique instead of purchasing it online so that you can have a proper whiff of the scent from its essential oils. The helpful Maison21G perfume designers can advise on the best combination that can transform your living space into a symphony of scent.
You can also read my review on their perfume here which was also customized based on the scents that I love. This would be totally apt for the upcoming Christmas season which is just 70 days away!
For the home section, Maison21G also carries the candle line which can be customized as well.
Check them out at https://maison21g.com
Or at their stores.
- 77 Duxton Road, The original Maison of Scent Design
- The ’21G Experience’ Gallery, Marina Bay Sands #L1 – 32, Flagship Boutique
- The ’21G Sensations’ Concept Store, Takashimaya S.C. #B1-31A
Thanks for reading ~