Maison 21G is a unique brand revolutionising personalisation in haute perfumery. They empower all to design their scent in total freedom.
Armed with a wealth of knowledge from her 20 years in perfumery, Maison 21G’s founder Johanna Monange has been working with various fragrance powerhouses as a scent designer and a creative director. She played a vital part in the creation of worldwide bestsellers such as Lancôme La Vie est Belle, Paco Rabane One Million, Armani Aqua di Gioia.
Understanding best practice in global perfume brands, she saw the opportunity to bring high-quality scents directly to the consumer. Johanna wants to allow for individuality, and is therefore giving people the freedom to find the scent that is right for them as a person and the moment they are wearing it.
Did you know?
Based on a study conducted by the physician Duncan MacDougall, our soul weighs exactly 21 grams. Hence, Maison 21G promises you a perfume that will speak to your soul and innermost desires. Maison 21G offers 21% of perfume concentrate in each 21grams bottle – the highest in the industry. Because for something as personal as scent, you only want the best.
A Maison is the French word for a house. We invite you to our house, our home, that provides the feeling of comfort to be completely yourself and express yourself through your own.
Online, there are 3 ways to create your own scent:
- based on your personality
- favourite perfumes or,
Direct access to high quality essences
Maison 21G has cut out all intermediaries in the perfume industry and put us in direct contact with their natural and high-quality perfume essences. Every tailor-made perfume is freshly blended and created by us, for us, giving us total freedom to express our unique personality.
You are in control
Based on machine learning, their AI-powered app guides us in your creation to mix the right ingredients according to our personality, occasion and taste. But ultimately, we choose your perfume and make it uniquely ours.
Clean eau de parfum
All Maison 21G perfumes contain 21% perfume concentrate which is the highest in the industry. All their scents are eaux de parfum and are cruelty-free, without preservatives, GMOs, CMR substances or phthalates. Their packaging is re-usable and we offer sustainable refills for our perfumes.
Haute couture natural essences
Their scents are accords designed around iconic natural ingredients straight from the famous IFF Laboratoire Monique Rémy in Grasse, France. These essences in any combination will make our perfume creation stand out from the crowd.
I opted to customize my perfume based on ingredients that I love. So I told the Maison 21G team that I love anything with Honey or Pomegranate. In the end, they customized for me perfume with Honey, Pear and Fig. It has a perfect blend of sweetness and citrus. Even my husband thinks that this scent is well suited for me. The bottle is also engraved with my name which is appropriate as a present. Valentine’s Day is coming so this would be a perfect gift for your loved ones!
Sensual & Exquisite
Honey, is a gentle and creamy essence that assembles the sweetest and softest suave notes to take anyone who falls into its trail on a journey to sunny, lush greens.
This warm, sensual and addictive elixir suits the daring perfectly. Ideal for romantic evenings, it boasts the power of seduction and adds an element of everyday elegance to any outfit.
Popular in Ancient Egypt and Rome, honey was used thanks to its skin softening properties and continues to have a life-affirming, youthful effect in perfumery today.
Fruity & Refreshing
An amazing blast of green, juicy freshness that will make you irresistible! Pear, lemon and sensual musk combine to evoke a contemporary, effortless, back-to-basics approach that is easy to wear and foregoes anything too over-the-top. A fresh reminder that less is more. A complement to “I’m cool, but I’m not trying” and a delightful companion to hearty laughs and good company.
The pear first appeared in Central Asia. In China, its cultivation began more than 4 millennia before our era. It then crossed the Asian continent to reach Europe, where the Greeks and Romans were the first to adopt it. In Ancient Rome, pears were eaten raw, cooked or dried and to bring good health.
It is not possible to extract pear essential oil so its scent is, therefore, reproduced by the magic of the perfumers. To do this, they use a group of molecules called esters or acetates mixed with natural ingredients like citrus or fresh florals to reproduce its original smell. The scent composed is particularly suitable for fine perfumery in top notes and can be used in both men’s and women’s creations. The scent is not poppy nor show-offy but versatile, as people will appreciate it quite easily.
Fresh & Joyful
The scent of Fig releases the delicious addictive green smell of the fruit and leaves of the fig tree. A sweet, green, inviting and juicy fruity smell with a hint of freshness and an ode to the lovely Mediterranean wonders encapsulated within.
Being both addictive and comforting, Fig is for the daring, those who seek a sensual, yet classy essence on a night out or day in. Indulge in the sun-loving bouquet of bursting, ripe fruit and discover its mesmerising woody undertones.
One of the oldest fruits consumed by humans, Fig has been largely symbolic in the timeline of culinary history, being used as a natural sweetener. It adds sweet, fresh, green and fruity touches and playful notes to any perfume.
CNY and Vday Bundles!
Check out these bundles during the festive season! This is a great gift idea for your loved ones as well!
Gift set & product promo code: M21Gicefrost15 (to enjoy 15% off all products)All perfume workshop promo code: M21WSicefrost21 (enjoy 21% off all workshops)
Check them out at https://maison21g.com
Or at their stores.
ION Orchard, 2 Orchard Turn, #B2-48, Singapore 238801
Monday to Sunday, 11 am – 9 pm
Flagship Store, 77 Duxton Road, Singapore 089536
Monday to Sunday, 12 pm – 8 pm
BHG Bugis Junction, 200 Victoria Street, Singapore 188021
Monday to Sunday, 10 am – 10 pm
Thanks for reading ~