Upcoming: Guerlain Shine Automatique

On March 29, 2012 by Michelle

Hello all!


Guerlain is introducing a new formula to their Automatique line.

For the fun and flirty girl who wants to add a little sparkle into her life, Guerlain introduces Shine Automatique!  Given the success of Rouge Automatique’s smooth texture and stunning outer case, Guerlain’s newest innovation is made up of the same core formula but now reveals a sheer and sparkling side.  With 12 new shades to compliment their predecessor, this lipstick will give you a bold yet shimmery look.


The Concept:

SHINE AUTOMATIQUE, the sparkling bouquet Fashion accessory. Seductive object. Beauty asset.

SHINE AUTOMATIQUE, Ultra-shiny Fashion-forward to automatically pair with: stiletto heels, a lamé evening clutch, a sparkling hair accessory.

The Packaging:

2011: Guerlain launches Rouge Automatique, a new one hand lipstick, conceived to facilitate women’s lives thanks to its quick, intuitive and easy apllication.

2012: Shine Automatique, proposed in the same pack as Rouge Automatique, broadens this new range.

A new holographic sticker is added to the pack, to perfectly complement the glitter spirit of the range.

The Forumla:

A second-skin lipstick that adds a dazzling touch to the figure, dressing up lips in subtly sparkling colour and generously moisturising them (+38% moisturisation after application*).

An innovative promise, at the heart of the Rouge Automatique formula, pronounced in three keywords: shine, sheerness and colour.

Promise 1: A sparkling chic makeup!

Active agents : Tone-on-tone, contrasting, red, blue or golden light-reflecting cocktail, made of various shimmering pearly particles. boosts lips with subtly sparkling scintillation.

Result : The lips are boosted with subtly sparkling scintillation.

Promise 2: A deliciously sheer texture!

Active agents :An extremely fine texture that becomes one with the skin to deliver perfect moisturisation and maximum comfort. Result : Lips are soft, smooth and deliciously glossy.

Promise 3: Mouth watering shades!

Active agents: Unlike classic white pigments, crystal pigments do not have an opaque base, thus being more transparent.
Result: The colours are pure and radiant, with no whitening effect.

The shades:

Available in April 2012, $51 each, at Guerlain counters, and Sephora

Swatches : http://icefrostdiary.com/swatches-guerlain-shine-automatique-lipsticks-and-spicy-coral-blush/

Review will be coming up soon!



Thanks for reading ~

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    Hi, welcome! I am a Singapore beauty and makeup blogger. My name is Michelle aka Icefrost! Icefrost Beauty Diary is one of Singapore's beauty blogs. I used to be blogging at http://icefrost.onsugar.com until I decided to migrate to here and take on a new name as well! This platform is a diary for me to share all my beauty buys as well as my opinions on them. Occasionally, I touch on topics like lifestyle and fashion. Feel free to follow my blog and enjoy ~
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