New: VMV Hypoallergenics in Singapore

On September 4, 2012 by Michelle

Hi all!


People with sensitive skin, rejoice! The cosmeceutical brand with the world’s ONLY validated hypoallergenic rating system is finally available in Singapore!


Prepare to be “skinfatuated” with VMV Hypoallergenics as the international sensitive skin expert opens its first Singapore store at Ion Orchard (#B3-48)! Proven to be safe and effective for sensitive skin with its unique validated hypoallergenic rating system, the brand is a “must-have” amongst Hollywood celebrities such as Jennifer Garner and Selma Blair. VMV Hypoallergenics offers a wide range of hypoallergenicity-validated products to attend to every need of men, women and children of all ages, from head to toe + cell to surface!

About VMV Hypoallergenics

Created in 1979 by renowned dermatologist-dermatopathologist, Dr. Vermén Verallo-Rowell, VMV Hypoallergenics has a remarkable track record of excellence and innovation. VMV has a proprietary, one-of-a-kind rating system for hypoallergenicity, which works like the “SPF” system but for hypoallergenicity. All VMV product claims are supported by evidence-based clinical studies – including randomized, double-blind, in vitro and in vivo studies – many of which have appeared in dermatological publications. Going one step beyond merely patch-testing its products, VMV Hypoallergenics ensures unparalleled skin safety by testing every individual raw material, ingredient, and accessory such as brush and sponge to deliver the highest quality and most meticulously tested products. The company’s track record and results have made VMV a safe product alternative in CAMP, the Contact Allergen Management Program of the American Contact Dermatitis Society.

VMV Hypoallergenics and the VH-Rating System

Founded by widely-published and renowned dermatologist-dermatopathologist, Dr Vermén M. Verallo-Rowell, VMV Hypoallergenics is the world’s first cosmeceutical brand to validate its products’ hypoallergenicity with its unique and proprietary VH-Rating System; the ONLY validated hypoallergenic rating system in history, published by Dermatitis (the leading journal by the American Contact Dermatitis Society) as an effective way to validate hypoallergenic claims in cosmetics.

Each product has a VH rating that shows the number of commonly known allergens* absent in its formula. A higher VH rating means lesser allergens in that particular product.


*According to the North American Contact Dermatitis Group and the European Surveillance System on Contact Allergies

The efficacy of the VH-Rating System has been supported by over 75 published clinical studies in medical journals. But even more impressively, VMV Hypoallergenics products have consistently delivered safe and effective solutions for over 30 years, and boast a rate of less than 0.1% reported reactions!

Exclusive to Singapore: The Safe Skin Haven Set


VMV Hypoallergenics products:

  • 100% free of all types of fragrances
  • 100% Paraben-free
  • 100% Preservative-free
  • 100% Phthalete-free.

To mark the launch of VMV Hypoallergenics in Singapore, the brand is launching a special-edition Singapore-exclusive starter kit, the Safe Skin Haven Set, which contains everything needed from head to “glow”! Available at $50, the set is replete with some of VMV Hypoallergenics’ most popular products, from gentle basics to terrific treatments and vital sun protection. Great for travel or a thoughtful idea for a gift!

The set includes travel-friendly sizes of:

  1. Re-Everything Face-Hand-Body Lotion – Puts age in a cage by dealing with all signs of aging!
  2. Moisture Rich Creammmy Cleansing Milk – A facial wash that is extra gentle and rich, hydrating and soothing for dry skin.
  3. Creammmy Rich Intensive Moisture Milk– Soothing, intensely hydrating and utterly “skindulgent” moisturizer for extra dry skin.
  4. SuperSkin 1 Primer Toner – Firming, brightening, gently exfoliating mandelic acid and monolaurin daily toner for dry skin.
  5. Id Sweat Acne and Overall Anti-Bacterial Monolaurin Gel– Effectively tackling all kinds of blemishes, this powerhouse treatment gel is mattifying, anti-acne, and anti-sweat.
  6. Armada Sport 70 – This award-winning sunblock provides full-spectrum protection against outdoor conditions. Ultra lightweight and very water resistant.

“At VMV Hypoallergenics, we pride ourselves on being a brand that truly delivers on our promises. In addition to unparalleled skin safety, our products also boast real, proven efficacy. Our clinical studies are published in prestigious medical journals; and thousands of people from all over the United States, Italy, Mexico, Philippines, Thailand and the Middle East have experienced the amazing benefits of VMV Hypoallergenics. We are very happy to finally launch the first VMV Hypoallergenics Boutique in Singapore. Beauty starts with having glorious, radiant skin, and VMV Hypoallergenics is here to deliver on this promise,” said Ms Laura Verallo de Bertotto, CEO of VMV Hypoallergenics.


Visit VMV Hypoallergenics at Ion Orchard (#B3-48)



Thanks for reading ~

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    Hi, welcome! I am a Singapore beauty and makeup blogger. My name is Michelle aka Icefrost! Icefrost Beauty Diary is one of Singapore's beauty blogs. I used to be blogging at until I decided to migrate to here and take on a new name as well! This platform is a diary for me to share all my beauty buys as well as my opinions on them. Occasionally, I touch on topics like lifestyle and fashion. Feel free to follow my blog and enjoy ~
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