Introducing: Latest Japanese Makeup at Watsons + Dolly Wink Pencil, Eyeshadow & Palette in January 2013

On November 28, 2012 by Michelle Ng

Hi everyone!

 

Beauty lovers in Singapore no longer have to jet to Tokyo for their kawaii makeup fix with the launch of JCosmeLand in Watsons stores. Designed to be a re-creation of the bustling shopping experience unique to the self-select drugstore cosmetic scene in Japan, JCosmeLand enhances this experience by featuring the latest and best-selling products from Japan, adapted for everyday use.

With JCosmeland, Watsons strives to go beyond the unique shopping experience that customers can enjoy. Kawaii Corner is a space that provides access to novel, high quality, and trendy drugstore cosmetics, while Shibuya Gals is a newer space created in late 2011 to cater to the rising interest in Gyaru makeup.

JCosmeland will also be a community where Japanese makeup aficionados can gather to share and learn about the latest trends in Japanese makeup, seen through quarterly events held at the main retail area Kawaii Corner, as well as the retail and online community Shibuya Gals. Lovers of Gyaru makeup will also get the chance to learn from three popular makeup bloggers who will regularly share their rich knowledge of Japanese makeup tips through these platforms.

Rise of “Gyaru” Makeup Trend
“Gyaru” is the Japanese literation of the word “gal” and this trend rose to popularity in the 1970′s, drawing from the rich history of African American hip-hop culture. This has produced sub-groups like the black faced “ganguros” or “kogals”. Gyaru is famously known to symbolise a rebellious youth, part exaggerated fashion and makeup, and part devil-may-care attitude.

The Gyarus of today however, have risen above their rebellious beginnings. Aspiring Gyarus of today strive for a doll-like makeup style that enhances the eyes and softens one’s looks. This trend was brought to international prominence by the Goddess of Gyaru, Tsubasa Masuwaka, who is the beauty and brains behind Dolly Wink.

Shibuya Gals – Sassy and Bold
Current make up trends that can be found in Shibuya Gals exudes an easy girlish glamour, characterised by lash framed eyes, pale skin and lips, and rosy cheeks. The Gyaru look is versatile; easily adapting lush eye makeup into everyday makeup that gives the wearer a distinctive Japanese edge.

Shibuya Gals Signature Products
Dolly Wink Eye Lashes (Upper & Lower Eye Lashes) – Gyaru Line| $24.90 for 2 pairs. The Gyaru line, the original line of eye lashes by Dolly Wink, are durable and can be used for over a month. The soft but durable transparent adhesive band with lashes that are intricately shaved at the ends give you thesignature Dolly Wink flutter. The longer and wider designs also help the lashes retain their curl.

 

       
Dolly Wink Eye Lashes (Upper & Lower Eye Lashes) – Otona Line| $24.90 for 2 pairs. 

Apart from the trademark traits of Dolly Wink eye lashes, the newer Otona Line of lashes boastsincreased wearability. This line is a more mature series, glamorous enough to make a statement, but subtle enough to wear every day.

 

     

Kawaii Corner – Fun and User-friendly
Stocked with Japan’s makeup bestsellers and the latest products, the fun and unique buys from Kawaii Corner will help you look preened and pretty. Products here are a fun alternative to mainstream brands, providing high quality Japanese cosmetic staples in whimsical packaging.

Helming the Kawaii Corner is the Heroine Make series which has fast risen to be one of the most loved drugstore eye makeup brands.

Kawaii Corner new AW12 Products

Heroine Make Quick Eyeliner | $10.90

An eyeliner that delivers intense, long-lasting colour, the structure of the lead minimizes breakage while the fine 2mm pencil tip allows easy and delicate usage around lower lash eye areas. It contains ingredients that are gentle to the eye, and a smudging tip that allows for easy blending.

Heroine Make Quick Eyebrow Pencil | $10.90

This quick working water resistant formula glides onto skin effortlessly and the structure of the lead minimises breakage while delivering intense colours. Infused with Chamomile and Rosehip extracts, this eyebrow pencil is gentle on the eyes, with the fine 1.5mm pencil tip further allowing for easy and delicate usage around sensitive eye areas.

Kawaii Corner & Shibuya Gals can be found islandwide in 50 major Watsons stores.

Shibuya Gals : 

 

100AM
Bukit Panjang Plaza
Bugis Junction
Compass Point
JCube
Junction 8
Jurong Point
Ngee Ann City
Parkway Parade
Plaza Singapura
Tampines 1
Tampines Mall
Toa Payoh HDB Hub
The Star Vista
Vivo City


Kawaii Corner:

100AM
Anchorpoint
Ang Mo Kio Hub
ARC Building
Asia Square
Bedok Central
Bugis Junction
Bukit Panjang Plaza
Causeway Point
Changi Airport T1
Changi Airport T3
Changi Airport Point
Choa Chu Kang Lot 1
City Square Mall
Clementi Mall
Compass Point
East Point
Far East Plaza
Great World City
Heartland Mall
Hong Leong Building
IMM Building
International Plaza
ION Orchard
J Cube
Junction 8
Junction 10
Jurong Point
Katong Mall
Marina Bay Sands
Marina Square
NEX
Ngee Ann City
Northpoint
NTUC Hougang Mall
Novena
Parkway Parade
Plaza Singapura
Plaza Singapura 2
Raffles City
Sembawang Shopping Centre
Sunplaza
Sntec City Mall
Tampines 1
Tampines Mall
The Star Vista
Tiong Bahru Plaza
Toa Payoh HDB Hub
Vivo City
West Mall
Wisma Atria
Yew Tee Point

 

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The following Dolly Wink products will be featured in JCosmeland’s Shibuya Gals from January 2013 onwards.

Dolly Wink Pencil Eye Colour | $19.90

Use this natural off-white glitter liner, in a cream beige colour to impart a natural shine. This helps to re-create the signature Gyaru tear bag look that is watery and doe-eyed. To be used on the corner of the inner eye to make your eyes look bigger, application is made easy with a pen design for greater control.

Dolly Wink Cream Eye Shadow | $19.90

For dinner parties or nights out with your girlfriends, pull out this intense gold eye makeup for extra shimmer. Used on its own or as a base, this eyeshadow has incredible staying power, and is water and oil resistant. Formulated with hyaluronic acid that gently moisturizes the skin.

Dolly Wink Eye Shadow | $32.90

These eyeshadows come in a range of three natural brown palettes that can be used both for work and off-duty looks. Each palette is segmented to accentuate specific features of the eye. The four colours in each palette help create a 3D makeup effectto make eyes pop.

 

 

 

Thanks for reading ~

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