Event: Guerlain Rouge Automatique Lipstick Launch Party

On May 29, 2011 by Michelle Ng

Hello!

 

I recently attended an event held by Guerlain for their launch part of their new lipstick – Guerlain Rouge Automatique Lipstick. In fact, I should say that it is a modified product as this Guerlain Rouge Automatique Lipstick was created in 1936!

Taken from their website:

 Automatically Fashionable As Coveted as an It-bag. As Precious as a gem. As Glamorous as stilettos. Automatically Innovative On first glance, you will love the elegance of this structural case. Then you will enjoy its new gesture: Click, clack, and away you go. You look at it. You guess that it is telling you something. Its story? Rouge Automatique’s story, a small Art Deco wonder born in 1936, which was the first lipstick without a cap and with a technique requiring a single hand: What a heritage! But its secret also comes from its innovative formula: 3 objectives, 3 promises upheld Objective 1: Second-skin texture An extremely fine film in total osmosis with the skin thanks to sensory oils + waxes. Objective 2: Boosted colours A tailor-made shine with made-to-measure sheerness thanks to the Cristal Pigment, which makes it possible to obtain luminous, clear and pure colours with no white effect. Objective 3: Remarkable long-lasting hold that combines immediate comfort and lasting radiance. An exceptional shine, stay-put colour, feather-proof lipstick thanks to a complex of oil + resin. Automatically Colourful Reds, oranges, pinks, beiges!! A bouquet of 25 shades, from the most sober to the most dazzling one. INGREDIENTS: The Crystal Pigment boosts the colours which become clear and pure with no white effect, for a tailor-made shine and a made-to-measure sheerness.

Shades

  • 100 APRÈS L’ONDÉE
  • 101 VOILETTE DE MADAME
  • 102 NE M’OUBLIEZ PAS
  • 103 CHANT D’ARÔMES
  • 104 JICKY
  • 105 VOL DE NUIT

 

  • 120 COQUE D’OR
  • 121 ROUGE D’ENFER
  • 122 LIU
  • 123 HABIT ROUGE
  • 124 SAMSARA
  • 125 VEGA

 

  • 140 MITSOUKO
  • 141 QUAND VIENT L’ÉTÉ
  • 142 FLEUR DE FEU
  • 143 NAHEMA

 

  • 60 BAL DE MAI
  • 161 CHERRY BLOSSOM
  • 162 BLOOM OF ROSE
  • 163 ROSE BENGALE
  • 164 CHAMADE
  • 165 CHAMPS-ÉLYSÉES
  • 166 SHALIMAR
  • 167 GUET-APENS
  • 168 L’HEURE BLEUE

 

Event photos

The Guerlain Rouge Automatique lipsticks will be out in stores these few days. You would be able to see this display stand very soon!

These lipsticks retail for S$50 a pop.

Beside this line, you can always go for their other lipsticks – Rouge G (top) and KissKiss (bottom)

Courtesy of Verlyn’s hand which was swatched with all the shades!

 

What happened at the event

The lovely Andrea de Cruz was at the event too to promote the lipstick.

Guerlain invited Maxime Poulin who is a Guerlain makeup artist from Paris!

One lucky draw winner had an opportunity to have a makeover by both Makeup artist and Stylist Trey!

Took a photo of the makeover sneakily.

And now for the makeup demostration. I love this traincase cum vanity area. Can I have one for my room please?

Before: Fresh non-makeup makeup look

After: Smokey eye look using Guerlain Rouge Automatique lipstick in #168

 

Group photos

 

 

Lipstick up close

A sleek and convenient packaging. This is also very lightweight despite it looking very luxurious. I love the fact that there are 25 shades too!

 

Lipstick in action

A really fun lipstick to play with when you are bored.

Are you going to get one lipstick today? *winks*

 

 

Thanks for reading ~

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    Hi, welcome! I am a Singapore beauty and makeup blogger. My name is Michelle aka Icefrost! Icefrost Beauty Diary is one of Singapore's beauty blogs. I used to be blogging at http://icefrost.onsugar.com until I decided to migrate to here and take on a new name as well! This platform is a diary for me to share all my beauty buys as well as my opinions on them. Occasionally, I touch on topics like lifestyle and fashion. Feel free to follow my blog and enjoy ~
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